A brands identity is the entire essence of the brand and how it is presented to the world. Though their values, visuals & voice you build trust & recognition while creating a connection with customers. It’s more than just a look, it’s an entire experience.
Branding + Logo
Design
Client:
Keris Potato Farm
Overview:
Keris Potato Farm and Fry Company is a small family run business located in the heart of New Jersey. They take pride in supplying fresh, quality crops to their customers and making hand cut french fries for events all over the state. Their logo wasn't keeping up with the growth and goals of the business and needed something fresh to connect with customers.
Rustic / Clarity / Authentic
Brand Goals:
Logo Refresh
Scope of Work:
Objective:
The goal for the logo was to make the
potatoes more detailed and authentic looking.
The logo was missing the location leaving a lot
of empty space in the center.
After discussing the brand direction, we landed on this updated version keeping the same look as the original, but with a larger center focused image for recognition instead of the potato plant. We cleaned up the type to bring back the rustic feel and make it stand out against the background.
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